"The
uniquely inspired ideas we come up for each client are a direct result
of all our experience combined with bold ambition and an ability to tap
into a constant stream of creativity whenever and wherever we choose.
That and boat-load of confidence. Oh, and unicorns." - Menna Riley,
Parlour Room Events
Hey Peeps,
This creative edition is with Menna Riley, founder of Parlour Room Events in Halifax, NS.
After
working with Menna, I have to say that the words ambitious, driven and
fun describe her well. I appreciate her taking the time to answer some
of my questions - in record time no less - another attribute of hers;
she gets things done.
Thanks again Menna.
1.
Parlour Room Events has been in business for a number of years now. Can
you tell me how the event industry has changed since your beginnings?
Starting
out (way back in the 1900s), Event Planning wasn’t even a recognized
industry. Now, with the proven results events have delivered over the
years as the number one way to engage your clients and deliver your
company’s brand as an experience – the entire industry has flourished.
2. Does your business have a specialty when it comes to particular events?
Parlour
Room Events specializes in running high-end promotional/launch events
for companies promoting a new product or service, or celebrating a
milestone such as an anniversary, award, or new digs. We cater
specifically to the corporate market delivering strategic event
solutions for employee recognition, industry awards, golf tournaments,
and even create one-of-a-kind signature events to help our clients and
the charities they care about achieve their goals.
Our
mission is to raise the bar, and therefore our client’s and their
guests’ expectations of what an event is and can be by exploring
creative ways to tackle strategic challenges. With our dynamic mix of
PR, marketing and event management prowess, we aim to elevate all events
to their highest possible potential.
3. What does Parlour Room Events do that makes it a favorite and memorable go-to for clients?
Our
tagline – The Science of Unforgettable - says it all. We examine our
client’s needs, we shop around for the best suppliers, we strategize and
then plan and execute on strategy – we do all the things our
competitors do – but then we add our own special combination of
intrigue, inspired and unique ideas, and wonder.
4.
Being a highly social business, I assume that you work with and promote
non-profits and charities. Can you tell me a little bit about your
involvement?
Throughout
the years we are proud to be able to have been involved with so many
charities on a local, national, and international level. While our firm
doesn’t offer discounts on services, we do sponsor one charity per year
with event services. We select this charity based on contacts we receive
throughout the year and the timing of the charity event in question.
5. What would you say your method is for giving each event its own uniqueness and originality?
This
is one of those “I could tell you but then I’d have to kill you”
questions… Basically, it’s simple: We were born to do this. The
uniquely inspired ideas we come up for each client are a direct result
of all our experience combined with bold ambition and an ability to tap
into a constant stream of creativity whenever and wherever we choose.
That and boat-load of confidence. Oh, and unicorns.
6. What was the most memorable event for you in 2012?
That
would have to be a tie between the Night for Progress fundraising event
at The Halifax Club and the Masqueraid at the Museum event at the
Maritime Museum of the Atlantic. A Night for Progress raised the roof
and much-needed funds for the Progress Centre for Early Intervention,
and the Masqueraid at the Museum raised funds for Bust A Move, a Breast
Health fundraiser. The only thing I’d change about these events is the
dates: they occurred within a week of each other (can you say busy)?
7. What current/future plans does Parlour Room Events have that have you excited?
Being named one of the ten CYBF's High Fliers
has meant dedicated time devoted to improving and working on my
business. What has us excited? EVERYTHING! Excited to grow, excited
to hone some and expand on other business service offerings, to see what
the next year has in store – 2013, bring it on!
8. In five years, where will we see Menna Riley and Parlour Room Events?
Untouchable. And maybe, just maybe, on vacation.
Thank you again Menna for those great answers and a look into your business and industry. Have a great holiday and a prosperous 2013!!
Laters,
Michael Carty
Michael Carty Website
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